This deck is a visual walkthrough from the OutSpoken SEO presentation about how to best leverage content to drive traffic and other desired outcomes.
This video walks through how to best leverage SEO in your editorial content production process to drive traffic and results.
A companion to the referral marketing playbook. Includes ideas fo email templates for referral marketing programs.
This playbook dives into the marketing funnel that a user passes through before making a decision to purchase.
This guide explains UTM tracking and how to properly set up your UTM.
This playbook will define backlinks, outline the importance of backlinks, and speak to how to use them to your advantage.
This playbook will dive into how to properly conduct research to find the right keywords to use for SEO on your landing pages, in your blog posts, and in your search advertising strategy.
A 9-step framework can be used as a guide for how to think about content from idea conception all the way to reusing it in the future.
A brief overview of how to create your message house and use it as the foundation for your messaging.
A brief overview of dynamic content, and how communities can create it with omnichannel distribution in mind.
A brief overview diving into elements to create a conversion optimized landing page.
A template for planning at our content ahead of time with a scoring rubric to determine that content's value
A succint one-sheeter that dives into best practices for mapping out your content strategy at a high level.
A brief overview on how to transform communities into content powerhouses, broken out into 3 phrases: Creating Clarity, Editorial Execution, and Monthly Maintenance.
A simple template to calculate the cost of acquiring a customer (CAC) and average revenue per user (ARPU).
A brief overview referral marketing for community-based businesses.
This is a "How To" for v1 of Evergreen! Emily and Chintan host a live demo and Q&A on the newly launch Sylva intranet: Evergreen. We cover functionality, use cases, and asks for future features.
This document is designed to help team members propose a solution to a problem and get feedback on that proposal.
This is an exercise to help the product team build a deeper understanding of your community, better understand your business priorities, and set the groundwork for product team onboarding.
The goal of the Product Requirements Document is to help our team members fully understand a problem and define what’s needed to address it.
A PRD is most helpful for working through an ambiguous challenge with many stakeholders. It is often followed by one or more Sylva RFC’s based on the outlined requirements in each proposed Phase.
A simple template for creating member and buyer personas.
Follo use the persona template.
A brief overview of branding essentials, including your community story, mission statement, and brand voice.
A brief overview about personas, why they're important, and how we'll use them.
A brief overview about value props and how we'll use them for messaging.
A simple template to create and refine a community mission statement.
A simple template to create a community story (think "about us").
Find all the communities Sylva has identified so far!
Meeting best practices for all of Sylva to have better meetings, more efficient, etc.
This is the blank template for everyone at Sylva to create their User Manual.