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Deck

SEO 101 Presentation Deck

SEO 101 Presentation Deck

This deck is a visual walkthrough from the OutSpoken SEO presentation about how to best leverage content to drive traffic and other desired outcomes.

From:
Corporate
Video

SEO 101 For Content Video Presentation

SEO 101 For Content Video Presentation

This video walks through how to best leverage SEO in your editorial content production process to drive traffic and results.

From:
Corporate
Resource

Calculating Growth ROI

Calculating Growth ROI

A brief overview of growth return on investment (ROI).

From:
Corporate
Resource

Referral Emails

Referral Emails

A companion to the referral marketing playbook. Includes ideas fo email templates for referral marketing programs.

From:
Corporate
Playbook

Full Funnel Optimization

Full Funnel Optimization

This playbook dives into the marketing funnel that a user passes through before making a decision to purchase.

From:
Corporate
Template

Sylva UTM Tracking

Sylva UTM Tracking

This guide explains UTM tracking and how to properly set up your UTM.

From:
Corporate
Playbook

SEO Backlinking 101

SEO Backlinking 101

This playbook will define backlinks, outline the importance of backlinks, and speak to how to use them to your advantage.

From:
Corporate
Playbook

Keyword Research 101

Keyword Research 101

This playbook will dive into how to properly conduct research to find the right keywords to use for SEO on your landing pages, in your blog posts, and in your search advertising strategy.

From:
Corporate
Playbook

Editorial Process Framework

Editorial Process Framework

A 9-step framework can be used as a guide for how to think about content from idea conception all the way to reusing it in the future.

From:
Corporate
Playbook

Creating Your Message House

Creating Your Message House

A brief overview of how to create your message house and use it as the foundation for your messaging.

From:
Corporate
Playbook

Creating Dynamic Content

Creating Dynamic Content

A brief overview of dynamic content, and how communities can create it with omnichannel distribution in mind.

From:
Corporate
Playbook

Creating A High-Performing Landing Page

Creating A High-Performing Landing Page

A brief overview diving into elements to create a conversion optimized landing page.

From:
Corporate
Template

Content Planning Strategy Template

Content Planning Strategy Template

A template for planning at our content ahead of time with a scoring rubric to determine that content's value

From:
Corporate
Playbook

Content Scheduling Resources

Content Scheduling Resources

A succint one-sheeter that dives into best practices for mapping out your content strategy at a high level.

From:
Corporate
Playbook

Content Strategy Guidelines

Content Strategy Guidelines

A brief overview on how to transform communities into content powerhouses, broken out into 3 phrases: Creating Clarity, Editorial Execution, and Monthly Maintenance.

From:
Corporate
Template

CAC and ARPU

CAC and ARPU

A simple template to calculate the cost of acquiring a customer (CAC) and average revenue per user (ARPU).

From:
Corporate
Playbook

Referral Marketing

Referral Marketing

A brief overview referral marketing for community-based businesses.

From:
Corporate
Template

Value Props & Messaging

Value Props & Messaging

A simple template for creating value props and messaging.

From:
Corporate
Template

Sylva Persona Template

Sylva Persona Template

A simple template for creating member and buyer personas.

From:

Follo use the persona template.

Playbook

Template

Corporate
Deck

Intro to Branding

Intro to Branding

A brief overview of branding essentials, including your community story, mission statement, and brand voice.

From:

Find the deck here.

‍

Corporate
Deck

Intro to Value Props

Intro to Value Props

A brief overview about value props and how we'll use them for messaging.

From:

Find the deck here.

‍

Corporate
Deck

Intro to Personas

Intro to Personas

A brief overview about personas, why they're important, and how we'll use them.

From:

Find the deck here.

‍

Corporate
Template

Mission Statement

Mission Statement

A simple template to create and refine a community mission statement.

From:
Corporate
Template

Community Story

Community Story

A simple template to create a community story (think "about us").

From:
Corporate
Template

Brand Voice Adjectives

Brand Voice Adjectives

A simple template to identify brand voice adjectives.

From:
Corporate
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