This deck is a visual walkthrough from the OutSpoken SEO presentation about how to best leverage content to drive traffic and other desired outcomes.

This video walks through how to best leverage SEO in your editorial content production process to drive traffic and results.

A brief overview of growth return on investment (ROI).

A companion to the referral marketing playbook. Includes ideas fo email templates for referral marketing programs.

This playbook dives into the marketing funnel that a user passes through before making a decision to purchase.

This guide explains UTM tracking and how to properly set up your UTM.

This playbook will define backlinks, outline the importance of backlinks, and speak to how to use them to your advantage.

This playbook will dive into how to properly conduct research to find the right keywords to use for SEO on your landing pages, in your blog posts, and in your search advertising strategy.

A 9-step framework can be used as a guide for how to think about content from idea conception all the way to reusing it in the future.

A brief overview of how to create your message house and use it as the foundation for your messaging.

A brief overview of dynamic content, and how communities can create it with omnichannel distribution in mind.

A brief overview diving into elements to create a conversion optimized landing page.

A template for planning at our content ahead of time with a scoring rubric to determine that content's value

A succint one-sheeter that dives into best practices for mapping out your content strategy at a high level.

A brief overview on how to transform communities into content powerhouses, broken out into 3 phrases: Creating Clarity, Editorial Execution, and Monthly Maintenance.

A simple template to calculate the cost of acquiring a customer (CAC) and average revenue per user (ARPU).

A brief overview referral marketing for community-based businesses.

This is a "How To" for v1 of Evergreen! Emily and Chintan host a live demo and Q&A on the newly launch Sylva intranet: Evergreen. We cover functionality, use cases, and asks for future features.

This document is designed to help team members propose a solution to a problem and get feedback on that proposal.

This is an exercise to help the product team build a deeper understanding of your community, better understand your business priorities, and set the groundwork for product team onboarding.

The goal of the Product Requirements Document is to help our team members fully understand a problem and define what’s needed to address it.

A simple template for creating value props and messaging.

A simple template for creating member and buyer personas.

A brief overview of branding essentials, including your community story, mission statement, and brand voice.

A brief overview about personas, why they're important, and how we'll use them.

A brief overview about value props and how we'll use them for messaging.

A simple template to create and refine a community mission statement.

A simple template to create a community story (think "about us").

A simple template to identify brand voice adjectives.

Social Day's sponsorship pack for prospective sponsors.

Wedo is a sponsor of Digital Women and this is the customized proposal prepared for them.

This is an example of a specific partnership proposal type, including visuals of the Digital Women tools hubs.

This is an overview of the internal planning and external informational documents for hosting Social Day!

How to use the GaryVee Content model and use automation to scale content creation.

Collateral and planning documentation for marketing the Founder and Freelancer Club (part of Digital Women)

Collateral and planning documentation for marketing the Founder and Freelancer Club (part of Digital Women)

The goal is to have a freelancer removed from the business to complete SOP with at least 90% accuracy using the steps and checklist.

A list of questions to send out to members or partners for interview

Template for members to prepare their community intro

Create purposeful SOPs that scales operations.

a short series of emails with tips, cheat-sheets and a masterclass on hiring a more inclusive team

A simple one pager comparing the different plans we offer for hiring partnerships.

Enjoy this brief presentation about the Tech Ladies community and how a hiring partnership works.

Tech Ladies Code of Conduct for in person and online communities

Technical jargon in a non-technical way

Laura Klein shared some of her insights from her research into what makes happy product teams, and surprisingly how close they come to those heist teams we see in movies like Oceans 11 or The Italian Job.

Hunter's Chrome extension lets you immediately find the email addresses behind the websites you're browsing

Great app to take screenshots and make small video tutorials. The app has many really useful features and a beautiful interface. Note: Only available for macOS.

This report charts the state of community tooling to gather insights on the software stacks being used to make community happen.

A great book that details community building stories, tactics, and frameworks!

Find all the communities Sylva has identified so far!

A checklist for our welcome flow so that new members get fully onboarded into their membership.

Check out with the code SylvaFree to get a free ticket to all Tech Ladies events.

A walk through of how Nisha Baxi pitched herself to Gong and launched their first community in 90 days! It covers strategy, metrics, and goals.

To assist our members with their job search and career development, our career coaches compiled our favorite resources.

Grammarly is a free browser extension that checks your grammar, spelling, writing style, and tone just about everywhere that you write — emails, social posts, Google Docs, etc.

Case studies of different modes of modern gathering with detailed insights

Use this guide as a 101 on the different ways the role can be built and how each function contributes to the business.

A 3 step editing process that will help you produce and publish content faster whilst you are still looking for freelancers, and help you manage the revisions process more effectively as you begin to work with them.

9 common pain points you'll experience with virtual events and solutions you can try out, as tested by the BoldPush team.

Get inspired with these 39 newsletter campaign ideas you can use the next time you aren't sure what to send to your community members.

Meeting best practices for all of Sylva to have better meetings, more efficient, etc.

This is the blank template for everyone at Sylva to create their User Manual.

Starting on Slide 33, you'll be able to learn more about the Sylva Corporate Teams as of April 2022. This includes: Strategy, M&A, Biz Ops, People, Product, Growth. From there, you'll read up on our Operating Principles.